A terminology that is sometimes used to denote the conversion of images to a new aspect ratio in particular. Digital transformation involves things like scaling (resizing) an image, cropping an image (creating an image crop, in-ratio (maintaining the length/width ratio) and, for example, repositioning an isolated part of an image on a new canvas.

Within the Retailware platform, AssetFlow has a unique crop & scale engine that enables intelligent cropping and scaling. With this, a size-variable request for an image always matches the predefined crop guidelines!