Marketingautomation

MARKETINGAUTOMATISERING EN RETAIL: DE INTEGRATIE VAN ONLINE EN OFFLINE

Marketingautomatisering, of in het engels marketing automation: een term die niet meer weg te denken is in het marketinglandschap.

Over het algemeen wordt vooral verteld hoe digitale (online) marketingcampagnes op deze manier kostenefficiëntie kunnen opleveren. Echter, ook offline marketingcampagnes kunnen op deze manier digitaal beheerd worden.  

DIGITALISERING IN RETAIL: ONMISBAAR VOOR EEN OMNICHANNEL MARKETINGSTRATEGIE

“7 op de 10 bedrijven deden afgelopen jaar aan digitalisering” kopt het CBS op 15 september 2023.

Waarbij als voornaamste redenen waarom, verhoging van de productiviteit en efficiëntie worden genoemd.

Adding AI tools to Retailware and Phomas

Adding AI tools to Retailware and Phomas

Last week our Romanian-based colleagues joint the Dutch team. In two combined teams they recently have been working on AI integration in both Retailware and Phomas.

During an evening session both teams presented their results! The first tests are promising and for our clients the benefit of added AI functionality will become visible with the next version of AssetFlow, the Linx DAM system.

The areas the teams explored and implemented are adding AI for copy and translations, adding AI-based auto tagging of images and more interesting features!

We’ll keep you posted!

Automated dismissal of listings

Discover the power of automated offer creation, optimized for a variety of media channels. By customizing the data channel from a single source, you make optimal use of the possibilities of that channel.

Take advantage of AI tools for copywriting support if you wish. Seamlessly integrate product information into the offers. Through system integration, source data is synchronized, creating an efficient workflow for generating excellent content! Fully tailored to your brand, product and media channel.