Create free standing images via AI powered tools in Phomas

The Power of AI: How to make images automatically Free-Standing

One of the unique features of Phomas is the fully automatic generation of image versions to meet the specifications of the various marketplaces, partner sites or external systems.

To keep the photography process as efficient and clear as possible, images that have been produced for the company’s own e-commerce channel are often used.

Once approved, these images can serve as a source for the production of images that meet the specifications of the various marketplaces or partner sites.

With the help of the latest AI technology, Phomas is able to automatically perform post-production (creating free-standing images on a transparent background) on e a large number of image variants. The freestanding images can then be placed on a new canvas with their own unique background color.

Another aspect that is important when delivering images to marketplaces is the naming of the files. This mostly also indicates the order in which those images are displayed in the overview (PDP). And also for this order, various market places can each have their own requirements.

Here, too, Phomas proves its added value. Phomas can automatically generate images that meet all the specifications of the various marketplaces and partner sites. From background colour, position in the series, dimensions to naming!

Please contact our colleague Amber Kok when you’d like to learn more!



The European “Network & Information Security” directive will be adopted by all member states in national regulations in the coming months.

NIS2 aims to improve cybersecurity and the resilience of essential services in EU Member States. The NIS2 is an extension of the first directive, among other things, by being valid for more sectors. In addition, the directive sets stricter security standards and incident notification requirements.

In the Netherlands, the first guideline (NIB) has been included in the “Network and Information Systems Security Act” (Wbni).

The Directive contains three key elements:

Duty of care – The directive contains a duty of care that requires companies to carry out their own risk assessment and take appropriate measures to safeguard their services and protect the information used.

Duty to report – The directive prescribes that companies must report incidents to the regulator within 24 hours.

Supervision – Organisations covered by the directive will also be subject to supervision. The NIS2 Directive prescribes that an independent supervisor (outside of any inter-administrative supervision) looks at compliance with the obligations under the Directive. Such as the duty of care and the duty to report.

The information security and privacy policy requires a record and a certain approval structure. By using a document management system for this, a lot of work can be taken off your hands.

We use our experience with information security of our cloud solutions and the ISO certification processes for information security to help companies prepare for the NIS2 regulations. With the same pragmatic approach that people have come to expect from us.

Would you like to know more about how we can help you be prepared for the NIS2 directive? Please contact our colleague Adriaan!



Marketingautomatisering, of in het engels marketing automation: een term die niet meer weg te denken is in het marketinglandschap.

Over het algemeen wordt vooral verteld hoe digitale (online) marketingcampagnes op deze manier kostenefficiëntie kunnen opleveren. Echter, ook offline marketingcampagnes kunnen op deze manier digitaal beheerd worden.  


“7 op de 10 bedrijven deden afgelopen jaar aan digitalisering” kopt het CBS op 15 september 2023.

Waarbij als voornaamste redenen waarom, verhoging van de productiviteit en efficiëntie worden genoemd.

Adding AI tools to Retailware and Phomas

Adding AI tools to Retailware and Phomas

Last week our Romanian-based colleagues joint the Dutch team. In two combined teams they recently have been working on AI integration in both Retailware and Phomas.

During an evening session both teams presented their results! The first tests are promising and for our clients the benefit of added AI functionality will become visible with the next version of AssetFlow, the Linx DAM system.

The areas the teams explored and implemented are adding AI for copy and translations, adding AI-based auto tagging of images and more interesting features!

We’ll keep you posted!

Automated dismissal of listings

Discover the power of automated offer creation, optimized for a variety of media channels. By customizing the data channel from a single source, you make optimal use of the possibilities of that channel.

Take advantage of AI tools for copywriting support if you wish. Seamlessly integrate product information into the offers. Through system integration, source data is synchronized, creating an efficient workflow for generating excellent content! Fully tailored to your brand, product and media channel.